01
RESEARCH & ANALYSIS
Since Twix is built around a clear tagline, I decided to explore what this tagline is truly communicating and how its meaning can be translated into an activation idea.
RESULT & REFLECTION
During this stage of research, I identified two keywords that became especially influential in shaping my thinking moving forward.
02
PRACTICES & DEVELOPMENT
The student code has finally arrived, so I started to build the final layout for the Process Journal.
RESULT & REFLECTION
By the end of the week, I had created all the components I needed. My next step is to start placing the notes and documentation from the previous weeks into the website.
